Design Lecture Series: Eli Rosenbloom

The Movie Was About a Movie: October 7, 2025

On October 7, the Mason Gross Design community welcomed Eli Rosenbloom, designer, editor, and founder of the digital library New Reader, for a thought-provoking lecture exploring the intersections of print, film, and digital media. Eli previously served as art director of the experimental publication Visionaire, and his practice examines how traditional print culture evolves within the landscape of new media. His collaborations include projects with Prada, Burberry, Rizzoli, the Judd Foundation, and the National Museum of Norway.

In his talk, Eli shared a series of works that questioned how publishing and exhibition design can merge into new forms of storytelling. He described publication as a space for experience, where a book might unfold like an exhibition and an exhibition might read like a book. Through restrained visuals and precise sequencing, his work demonstrates how design can contain time, memory, and narrative.

A key reference point in his lecture was the assigned reading The Movie Was About a Movie, which traced how the shift from watching films in theaters to viewing them on VCRs and through video rentals changed our collective relationship with media. Eli connected this transition to his own practice, showing how the formats of media—print, screen, or projection—reshape how we see, collect, and share stories.

By moving between design, editing, and curation, Eli’s work invites us to consider how the mediums we use to store and circulate images influence what we remember and how we tell stories. His lecture reminded the audience that in every format—page, screen, or archive—design is a form of storytelling that keeps visual culture alive.