Under Armour has teamed with industry publications Event Marketer and Event Design and experience design agency George P. Johnson to launch Brand X, the first student competition on experience design.
Goal: Expose students to experience design. Teams of student designers are invited to develop a hypothetical campaign for Under Armour’s sponsorship of the 2014 Winter Olympics, including the creative concept, idea and physical and online elements. It’s a wonderful exercise for students to get “real world” perspective on one of the hottest growth sectors: experience design. Each student team will be assigned a real-world industry design mentor who will help them craft submissions and provide feedback and support.
Winners will receive a cash prize, paid summer internships, an article on their work in Event Marketer and Event Design and a paid trip to Chicago for the Brand X award ceremony.
You can learn more at: facebook.com/brandxchallenge
STUDENTS TAKING CLASSES RELATED TO EXPERIENCE DESIGN AND TEMPORARY ARCHITECTURE THAT THE DEADLINE TO SIGN UP TO PARTICIPATE IS FEBRUARY 28, WITH SUBMISSIONS DUE THIS SPRING.